Onomo Hotels

Markets: Morocco · Côte d’Ivoire · Senegal · Congo · Rwanda · South Africa · Mozambique · Tanzania · Nigeria · Cameroon · Guinea · Mali · Togo · Uganda

The challenge

Growing without losing its soul.

As ONOMO Hotels expanded from 7 to 23 destinations, the brand was entering a new league. Its former monochrome, low-impact identity no longer reflected what ONOMO had become: an ambitious pan-African hospitality group, contemporary in spirit and deeply connected to the energy of the continent.

Our answer

Turning Africa into a DNA.

We reinvented ONOMO as a vibrant, warm and instantly recognizable brand. A new identity, a new colour palette, a new visual language, and one unifying platform for all African countries, Smile Africa. Celebrating a modern, creative and welcoming Africa. An identity designed to build brand preference today and support ONOMO’s panafrican ambitions.