Wafa Life Inssurance Egypt

The challenge

From an established brand to a new entrant.

Already well established and recognized across its historical markets, Wafa Assurance entered Egypt without the same level of awareness. In this vast market of over 100 million people, mature and highly competitive, everything had to be built: awareness, preference and trust.

Our answer

Becoming local from day one.

We built the launch of Wafa Life Insurance Egypt around a platform deeply rooted in Egyptian culture and aspirations. An emotional and positive campaign focused on what matters most: family, the future and life goals. The ambition was clear: make a new name in the market feel relevant, familiar and close to Egyptians from day one.

Markets

• Egypt