BIC AFRICA

The challenge

Making BIC a brand that doesn’t just show up, but becomes part of the moments that matter.

In markets where consumers are constantly solicited, the challenge is to build preference, drive engagement and turn proximity into performance.

For BIC, this means going beyond visibility: creating strong, useful and memorable brand experiences that reach consumers as close as possible to their daily lives, from the point of sale to schools, from key retail moments to major popular events.

Our answer

Turning every BIC activation into a brand moment.

We design and roll out field programmes that combine experience, proximity and performance, bringing the brand to life wherever its consumers are.

Brand animations, school and supermarket activations, trade promotions, sampling, guerrilla operations and major event moments: we turn BIC’s territories into true spaces of brand expression.

Our ambition: make contact, spark engagement and convert experience into brand preference and business results.

Markets

• Cameroon
• Republic of the Congo