Views from the network
MAD Takes
- In Africa, people don’t buy local out of patriotism African consumers don’t buy local out of duty. They buy local when local deserves to win.
- Just because it works in Lagos doesn’t mean it will work across Africa A model that works in one African capital is not a recipe for the whole continent: what should travel, and what should change.
- In Africa, the competitor you’re not watching is often the one beating you In Africa, the competitor you’re not watching is often the one beating you.
